About INSIGHTTECH ADVISORS

INDUSTRY-EXPERIENCED CEO'S
Transformative Change and Sustainable Growth are in our DNA

Our Purpose is to help the leaders of B2B Marketing Insights Firms adopt a ‘NewCo-Mindset’ for growth to stay competitive and meet the changing needs of their Brand Marketer clients.

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JIM FOLLETT

I believe companies grow and create value when they operate with purpose—when teams believe that new outcomes are possible and then act to achieve them. I have re-engineered five marketing information services companies since 2001, which resulted in an increased growth trajectory for all five companies and sale transactions for three of them.
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ELAINE RIDDELL

I believe that break-through potential exists in every  organization. I help to unlock this potential by anticipating market changes that will influence client priorities and build organizational confidence and competence to deliver new value.  The results have been an annual organic revenue growth at three times the market rate over a 15-year period.
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TERRY WATERS

I believe the combination of customer driven innovation and scalable business models, led by engaged teams, drives successful outcomes for all stakeholders. I am an expert in subscription-based models and successful go-to-market strategies for B2B information services firms. I have produced double digit growth results in PE backed businesses, start-ups, and large global enterprises.
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